About
Between marketing and behaviour.
I'm a brand strategist focused on one thing: understanding how people actually move from interest to buying. Not just how brands communicate, but how they convert.
How I think
One thing has remained consistent throughout my career. I see patterns.
Where others see separate problems, I see connections. A marketing problem is often not a marketing problem. A sales problem is often not a sales problem. A conversion problem is rarely solved by creating more content. Most challenges are symptoms of something else.
My strength is stepping back, seeing the whole system, and identifying the missing pieces that others overlook. I look at how positioning influences trust. How offers affect buying decisions. How messaging shapes perception. How each touchpoint either builds momentum or creates friction.
When those pieces are disconnected, growth feels harder than it should. When they work together, everything becomes easier.
That systems view shapes everything I do, whether I'm advising a leadership team, coaching a founder, or speaking on stage. I am less interested in tactics than in understanding what is really driving the outcome.
Because once you find the missing piece, the rest often falls into place.
Book Mia